Imperial Tyres NZ

About Imperial Tyres

Imperial is a European tyre brand distributed by Deldo Tyre, a Belgian company with deep roots in the European tyre industry. Despite being a budget-positioned brand, Imperial tyres are manufactured to European standards and tested to meet EU tyre labelling requirements — ensuring a baseline level of safety and performance that drivers can rely on.

Imperial's range covers the most popular passenger car and SUV sizes, with a focus on everyday driving performance. Their Ecodriver range is designed for fuel efficiency and low rolling resistance, while their Ecosport range targets SUV and crossover drivers. The brand is particularly popular in markets where drivers want a reliable, EU-compliant tyre at a price that doesn't break the budget.

For New Zealand drivers, Imperial offers a credible budget option for those who need to replace tyres without a large outlay. They're a sensible choice for second cars, older vehicles, or situations where cost is the primary consideration — while still meeting the safety standards expected of any tyre sold in New Zealand.

Imperial Tyres in New Zealand

Imperial is a practical budget choice for New Zealand drivers who need reliable tyres at a low price. Their Ecodriver range is popular for small city cars and hatchbacks, while the Ecosport suits the many SUVs and crossovers on NZ roads. Every Imperial tyre sold at Hyper Tyres comes with our 5-year warranty and free nationwide delivery.