Korea’s Hankook tyre brand has become a highly respected premium brand leading to Hankook to introduce the Laufenn brand as a worthwhile step up from the multitude of cheap tyres that are flooding the New Zealand market. Laufenn’s premise is that of a very modern, simple straight forward design and technically brilliant brand espousing today's urban values like, environmental consciousness and minimalism.
Watch out for Laufenn’s four new patterns over high performance, passenger car, 4WD/SUV and light truck tyres over a huge range of sizes.
The right choice. Laufenn."Whether its commuting to work via the motorway, driving a sports car on the weekend, or venturing in a 4X4 during the holidays, New Zealand drivers want specific tyres to satisfy their lifestyle. "The Laufenn brand is a direct response to giving customers what they need, and at the same time delivering value, quality and performance."
The introduction of Laufenn will serve as Hankook's exemplary dedication and commitment to advanced driving. Effectively, it will position Hankook as a dominant company in delivering both Hankook and Laufenn as a complete offering for all drivers, placing Hankook a competitive company among the global tyre brands.
“Laufenn complements the existing Hankook range and offers a large number of sizes for customers looking for value and a world class product”, to the local market and our desire to provide value to New Zealand motorists.”
Positioned as an associate and entry-level brand, Laufenn will serve the reasonable consumer with a well-rounded range of reliable products.